Email Marketing
Keeping in Contact with Customers and Prospects

Email marketing campaigns and newsletters represent a powerful and cost-effective direct marketing tool that enables you to smartly communicate with your customer base while opening and identifying prospective customers.

An email marketing program enables your business to quickly, efficiently and constantly deliver promotional offers and newsletters to your customer and prospect base. Constant contact makes these recipients more likely to think of you when they need a product or service like yours and helps to turn prospects into customers and customers into repeat sales.  Accordingly, every business should be collecting email addresses from customers and prospects.

Our solution enables you to place a signup box on your web site for people to enter their email address and any other relevant information.  If at some point somebody no longer wants to be on your email list, they can unsubscribe and their information will automatically be removed. 

Email marketing has many advantage compared to traditional direct marketing programs. For example with Direct Mail it can take months to create and execute a mailing. Then, you wait another few months to analyze the results in order to determine success. In contrast, a permission email marketing campaign can be executed in days with results trackable in real-time -- giving you immediate feedback while your campaign is in progress. 

Components of a BusinessSenseMarketing email marketing program include: