Web Site Design and Development
Building Your Business with
24/7 Visibility
BusinessSenseMarketing takes a
marketing driven approach to building web sites. Visitors
have expectations of how your website will look and how it will be
organized. Your first objective is to meet those expectations as
closely as you can. Although it may seem like a great idea to
stand out with a flashy website, visitors won't waste their time
trying to find the information they desire - they'll click away. Accordingly, to insure relevancy for web site visitors, the
following principles are employed:
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A web site must be consistent with the direction and personality
of the business.
→ A web site by itself means little unless there is a plan to attract visitors (current customers, potential customers, partners).
→ Must contribute to the execution of business objectives
→ Should
be visually productive, not a visual burden
of A Web |
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e
overshadowed by your competitors.
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